conformity vs rebellion

The beauty industry, both luxury and high street is extremely saturated. The majority of the brands we see covering the boots shelves, and probably our dressing tables scream out typical conformity to the very predictable and safe beauty trends and branding.

An example of this is brands such as Maybaline and Rimmel. Both brands look extremely similar next to each other on the beauty isle. They offer very similar prices, and both have busy packaging on many of the same products, with a list of benefits seemingly offering you the solution to all your problems, something i really dont like.Its a foundation, its not going to pay of my student loan and bring me eternal happieness!

    If i take a look at my rather vast collection of products layed out together, it is amazing how similar some of these products are, even though they are from completely different brands, and claim to do different things.

There is no denying that the main stream leading beauty brands know what they are doing. Judging from my own slightly ridiculously large collection, i myself have fallen for there target marketing strategies, therefore proving its effectiveness. Although the fact that so many of the products are so similar in the way they are marketed, it is starting to scream out predictable and even boring.

Of course these brands will always sell, however there are more and more beauty brands that are pushing the norm of the beauty business strategies, and are becoming a lot more interesting and desirable for it.

Phlur

                                                                   

Since the decline in department store sales, counters selling beauty products have struggled. Phlur is an innovative brand that moved with the times. Phlur is an independent brand designed by Eric Korman – formerly of Ralph Lauren – that “re imagines” fragrance. 

As we all know a fragrance can take a while to get used, to which is where Phlur is innovating the fragrance industry. Customers can spend £15 for a set of 3 2ml bottles of fragrance. If you decide you like any of the three enough to buy it, the £15 goes towards the price of the full sized bottle. Its this try before you buy access that was previously not available for fragrance that is so new and popular to consumers.

The branding of the company is also contradictory to the predictable beauty products and brands we usually buy into. It is defiantly clear that with these crowded branding styles becoming over saturated, that the more simple, and minimalist style is becoming a lot more attractive and eye catching.

         

This simple branding is very effective particularly in the beauty industry, not only because it stands out among the busy high street beauty, but also because it gives off the clean, clear ans simple vibe, which we all crave for out delicate skin.