Glamorous vintage vs Industrial Vintage

While visiting both the Ted Baker and All Saints stores in New York i noticed two very different interpretations of the vintage store aesthetic. I was intrigued by how two clothing stores, functioning at the same kind of price range of just below luxury standard (accessible luxury), found such different ways of using this theme within their store experiences.

 

Ted Baker is an originally British brand that, like All Saints, has a very definitive and constant, strong style in both its clothing, and store aesthetics. The overall in store theme for Ted Baker, and particularly in the NYC store i visited was 1920's feminine, and luxury glamour.

  

The details where crammed into every corner of the store, everywhere you looked there was a vintage flourish to appreciate. The gold trims and velvet finishes, all tie into the rich quality of the clothing, and give them more of a luxurious, no expense spared vibe.

 

The details in the stores merchandising was defiantly effective and memorable, giving you the feeling of being transported into a luxe 1920's, great Gatsby style mansion, with a relaxed atmosphere.

All Saints is a brand with a grungy, utility style, basics aesthetic of clothing, which is also a theme continued through into stores. The dark/ rock look of the clothing is complimented by the early industrial, open concept vintage design.

The stores are simple and spacious, much like a warehouse, making the clothing the main focus. However the essentials in the stores, for example shop windows and clothes rails, are all heavily vintage industrial inspired. Old distressed vintage sewing machines, and rusty piping help to achieve this look, and compliment the raw vibe of the clothing.

Both Brands, both working in the same kind of price range, and both adopting a vintage style, have come up with completely different and unique stores.